Good AI policy
keeps losing.
We're fixing that.
Flow Field Controls
The decisions shaping AI for a generation are being made right now: in parliaments, boardrooms, and international forums. Most are being made without understanding what the public will accept.
We help people under pressure shape AI policy in the public interest, by understanding the arguments, beliefs, values, and stories that drive public opinion. Because you don't win policy debates by being right. You win them by having the public on your side.
What we do
Large-scale public opinion research across the world, revealing how people actually think about technology by mapping the underlying belief systems, values, and concerns that drive their views.
Grounded in cognitive linguistics and public opinion science, this approach shows why certain arguments resonate with some groups and backfire with others, which coalitions are possible, and where the real fault lines lie.
Stories cognitively shape what we believe is possible. Get the frame right, and your argument feels intuitively true. Get it wrong, and no amount of evidence will persuade.
We map the frames shaping AI discourse and develop messaging that moves target audiences — empirically tested at scale, not guessed.
Direct counsel for executives, elected officials, and campaign leaders navigating complex technology policy environments. We help you understand the landscape, anticipate opposition, and identify opportunities.
Getting AI right
needs more than code.
It needs consent.
Our Frameworks
The AI Compass
A segmentation of the public by mindset, not demographics. It shows you which groups to engage, which to watch, and who you're wasting your time on.
Our Frameworks
Narrative Frames
The stories that shape what people believe is possible. We map the narrative frames driving AI discourse and develop empirically tested messaging that moves target audiences.
Partners
Trusted by foundations, advocacy organisations, and policymakers across multiple continents.
