AI Usage Policy

1. Introduction

At Diffusion, we believe in the transformative power of artificial intelligence (AI) to enhance our strategic consulting services. We are committed to ensuring that our use of AI adheres to ethical principles, including fairness, accountability, and transparency. This AI Usage Policy outlines our commitment to responsibly using AI in our work, while continuously striving to improve the quality and integrity of our services.

2. Definitions

  • Artificial Intelligence (AI): Computer systems designed to perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving, perception, and language understanding.
  • Data Providers: Third-party organisations that supply data used in our AI processes.
  • Third-Party Providers: External companies or services engaged to fulfil specific functions or provide specialised capabilities in support of our operations.

3. Use Cases

We use AI to support our strategic advisory services, including but not limited to:

  • Mining statistical data for insights and analysis
  • Performing translations
  • Summarising information and documents
  • Analysing text and images

AI may generate outputs such as AI-augmented visuals, infographics, diagrams, and photos. Our selection criteria for AI-generated outputs emphasise ethical and quality considerations.

4. Transparency

Whenever we use AI to generate outputs, we will make this clear to our clients and the public. We are committed to transparency regarding the data sources we use and how AI is applied in our work.

5. Oversight and Accountability

All AI operates under human oversight at Diffusion. Our teams evaluate AI recommendations and exercise human judgment in all decisions. All third-party AI tools and services are recorded in internal registers and subject to regular review.

6. Staff Training

All staff receive induction training on AI principles, enabling critical engagement with AI recommendations and responsible use of AI tools in their work.

7. Data Privacy and Security

Our use of AI complies with our Privacy Policy and all applicable laws. We monitor evolving regulations across sectors including healthcare, finance, and governance to ensure ongoing compliance.

8. Changes to AI Usage Policy

We reserve the right to amend this AI Usage Policy at our discretion. Any changes will be posted on this page, and if significant, we will notify users directly.

9. Grievance and Error Handling

If you wish to report a violation of this policy or an AI-related error, please contact us at account@diffusion.au.

10. Acknowledgement

By using our services, you acknowledge that you have read and understood this AI Usage Policy.

11. Contact Us

If you have any questions about this AI Usage Policy, please contact us at account@diffusion.au.

Last Updated: March, 2026