The
UK AI
Compass
What the British public really think about AI, and what to do next
We spoke to thousands of people across the United Kingdom to understand their hopes, fears, and expectations for AI. Then we went deeper: mapping key public mindsets that reveal what moves people to act, who to engage, and how to build trust.
Executive Summary
Six minutes on what 2,911 UK adults said about AI, and what the political conversation hasn’t caught up to.
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Presentation-ready slides covering segments, messaging, and strategic implications.
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The complete report with detailed analysis, charts, and interactive tools.
Read the reportInteractive Tools
Mindset by mindset, region by region, message by message, dig into the data in detail yourself.
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