The
Californian
AI Compass

Explore the Resources

What Californians really think about AI, and what to do next

We spoke to thousands of Californians to understand their hopes, fears, and expectations for AI. Then we went deeper: mapping five key public mindsets that reveal what moves people to act, who to engage, and how to build trust.

Building on the approach pioneered by Yale’s Climate Opinion Maps, this is the first time attitudinal segmentation has been applied to public attitudes toward AI — and it’s already informing strategy for legislators, campaigners, and advocates across the state.

Enter your details to access the full suite of research materials.

You’ll also receive occasional updates from Diffusion — unsubscribe anytime.

Full Report

The complete interactive report with detailed analysis, charts, and cross-tabs.

Read the report

Slide Deck

Presentation-ready slides covering segments, messaging, and strategic applications.

Download slides

Tech Policy Press

Read the feature article exploring the research findings and their implications.

Read the feature

Watch the Talk

A video overview of the California AI Compass findings.

Watch now

Tailored Walkthrough

Book a guided briefing tailored to your sector, audience, or strategic priorities.

Request a walkthrough

What you’ll get in a deeper briefing

For those seeking to dive in further, we offer tailored briefings that cover:

  • A walkthrough of the five segments—who they are, what they believe, and how to reach them
  • Message testing results, including which narratives resonate (and which fall flat)
  • Strategic applications for advocacy, legislation, and communications
  • Raw data breakdowns, diagnostic tools, and opportunities to use the segmentation model in your own work

This isn’t just insight—it’s a tool for action.

Developed in partnership with: